Abstract:
Cross-cultural communication in the process of recruitment significantly
contributes to the development of the organization, improving the style of
negotiation, perception and implementation of laws, planning, forms and
methods of control, personal and group relationships of people. In order for
the company to move effectively to international markets, it needs additional
training, especially in the field of human resources.
Therefore it is essential to establish communication with people who have
different cultural differences, mentality, etc. The acquired skills and
experience should be extended to the organizational culture of the company,
transforming and preparing it in this way. It is easier for the parent company,
unlike its subsidiaries or branches, to recruit the required personnel, because
it accumulates the necessary resources (primarily intangible, such as
reputation or brand). This makes it possible to conduct interviews, attract
advertising or recruiting agencies more efficiently.
