Abstract:
The development of human capital has become increasingly important for enterprises in the context of global transformations, where the parameters of human capital development are influenced by various factors in the external and internal environment. The purpose of this study is to substantiate the theoretical and applied principles of forming an investment strategy for the development of the human capital of the enterprise. The results of the study made it possible to establish that the development of human capital of the enterprise takes place in the context of global transformations, as a result of which the parameters of human capital development are influenced by factors of the external environment and internal environment. The most significant of them is the number of investments in human resources, the involvement of innovations, and the
improvement of the professional qualities of personnel. Overall, the results of this study highlight the importance of forming an investment strategy for the development of human capital of an enterprise that takes into account external and internal factors, such as the number of investments in human resources, innovation, and professional development. By investing in human capital, enterprises can improve their competitive position, adapt to changes in the market, and achieve sustainable growth.
