Abstract:
A comparative analysis of OTC antihistamines market in Ukraine and Morocco is conducted to underline market differences, drivers of drug choices, and the future of the Moroccan and Ukrainian pharmaceutical industries. Also, the study emphasizes the impact of marketing and advertising strategies on the promotion and use of OTC medicines. Additionally, to optimization strategies for OTC antihistamines dispensing process, such as, Optimization guide that consists of 3 main stages which aim to improve the use of OTC medicines and reduces the risks of self-medication, Integrated artificial intelligence AI into pharmacy practice, and the impact of automated dispensing. Besides, the study provides the Standard Operating procedure for dispensing OTC medicines in retail pharmacies, they are organized by national health care policies, and regulatory authorities. Each country has its own specific standards for dispensing OTC medicines according to current laws and regulations. These standards aim to ensure the safe, effective, and Good dispensing practice of OTC medicines to the public, while improving appropriate self-medication and minimizing risks or adverse effects.
