Короткий опис (реферат):
Organizational activities (welcome, checking attendance, announcement of the topic, objectives of the lesson, motivation of higher education students to study the topic).
The pharmaceutical industry in developed countries is one of the most dynamic and profitable, but at the same time it acts as a special market segment regulated by state authorities and controlled by insurance medicine. The pharmaceutical industry also occupies a significant place in the economy of Ukraine, as it is an important segment of the national market, largely determines the national and defense security of the country, is characterized by a large knowledge-intensive and developed cooperation. The current situation in the pharmaceutical market of Ukraine can be a powerful incentive for restructuring the industry, increasing competition and transition to EU technical standards. Those enterprises that successfully restructure and withstand tough competition will be able to compete in international markets.