The psychology of marketing under martial law

Abstract

Marketing strategies in medical and pharmaceutical organizations during wartime should be focused on finding socially responsible partners. At the current stage, all medical and pharmaceutical institutions work in conditions of limited financial resources. There are not enough funds to maintain the main types of activities. It is not appropriate to plan expenses about marketing, advertising and development strategies in general. That's why we offer managers of medical and pharmaceutical institutions to join socially oriented projects, grants and socially responsible corporations and investors. Such a strategy will help to attract finance for strategically important areas of activity of medical and pharmaceutical institutions. At the same time, attracting finances at the expense of social programs and projects does not create psychological tension in society and teams of medical and pharmaceutical institutions.