Abstract:
Marketing strategies in medical and pharmaceutical organizations during
wartime should be focused on finding socially responsible partners. At the
current stage, all medical and pharmaceutical institutions work in conditions
of limited financial resources. There are not enough funds to maintain the main
types of activities. It is not appropriate to plan expenses about marketing,
advertising and development strategies in general. That's why we offer managers
of medical and pharmaceutical institutions to join socially oriented projects,
grants and socially responsible corporations and investors. Such a strategy will
help to attract finance for strategically important areas of activity of medical and
pharmaceutical institutions. At the same time, attracting finances at the expense
of social programs and projects does not create psychological tension in society
and teams of medical and pharmaceutical institutions.
