Marketing in the field of healthcare in Ukraine: key aspects and challenges

Nemchenko, H. V.; Dymar, S. E.

dc.contributor.author	Nemchenko, H. V.	en
dc.contributor.author	Dymar, S. E.	en
dc.date.accessioned	2024-08-12T11:47:14Z
dc.date.available	2024-08-12T11:47:14Z
dc.date.issued	2024
dc.identifier.citation	Nemchenko H. V. Marketing in the field of healthcare in Ukraine: key aspects and challenges. Сучасні напрями змін в управлінні охороною здоров’я: модернізація, якість, комунікація : Міжнар. наук. конф., 31 трав. 2024 р., м. Одеса ; Львів–Торунь : Liha-Pres, 2024. С. 40–43.	en
dc.identifier.uri	https://repo.odmu.edu.ua:443/xmlui/handle/123456789/15788
dc.description.abstract	In the modern world, marketing plays an important role in the development of medical services and products. In Ukraine, where the health care sector is going through a period of reforms, marketing is becoming especially relevant. This process includes not only the promotion of services, but also the in-depth analysis of patient needs, the development of strategies to meet these needs, as well as the management of the quality of services.	en
dc.language.iso	en	en
dc.publisher	Львів – Торунь : Liha-Pres	ua
dc.subject	healthcare	en
dc.subject	marketing	en
dc.title	Marketing in the field of healthcare in Ukraine: key aspects and challenges	en
dc.type	Article	en