Короткий опис (реферат):
In the modern world, marketing plays an important role in the development
of medical services and products. In Ukraine, where the health care sector is
going through a period of reforms, marketing is becoming especially relevant.
This process includes not only the promotion of services, but also the in-depth
analysis of patient needs, the development of strategies to meet these needs, as
well as the management of the quality of services.
