Ethical Aspect of Competitive Investigation

Abstract

One of the main factors in increasing competitiveness in the modern world is speed. The faster a company brings a product to market or enters new markets itself, the more likely it is that it will continue to exist. To do this, it is often necessary to have not only unique competitive advantages, but also information about competitors. Obtaining these data is usually carried out by competitive intelligence methods. Competitive intelligence (CI) is the determination of the intentions of competitors, the study of the main business trends, the analysis of possible risks, etc.