Development management and functioning management in pharmaceutical company.

Abstract

Establishing the right strategic direction for each pharmaceutical institution and ways to strengthen its competitive position is a rather responsible task, as it determines the priorities of its activities for a relatively long period. Therefore, it is extremely important for the managers of pharmaceutical companies to carefully approach the process of developing and implementing their own strategy, taking into account the influence of numerous internal and external factors, in order to ensure a balance between economic and social development goals.