Browsing by Subject ""Blue Oceans Strategy""

Browsing by Subject ""Blue Oceans Strategy""

Sort by: Order: Results:

  • Zhmai, A. V.; Chepurna, L. V.; Karavayeva, T. (2021)
    In conditions of intense competition in the market space, two oceans have been formed – «blue» and «red». Each of them has its own characteristics and conditions of existence in it. The «red oceans» are highly competitive, ...